You might read a short email word by word. You glance. You skim.
You try to extract its purpose as quickly as you can. Most online readers are task-oriented Empty that inbox! When you write for a task-oriented audience, you need to work much harder to keep their attention. A long sentence can be concise when each word is relevant and adds meaning.
- Crossing the Bar.
- Die Arglosen in Ägypten: Impressionen einer Pauschalreise mit wirklich allen Schikanen (German Edition).
- Emmy-nominated, lyric/song critiques, lyric/song marketing, and co-writing songs..
- 500 Greatest Songs of All Time.
Finding these 5 keys a little vague and abstract? Rest your hand on the screen, write from any angle. No calibration or setup. So what? You can rest your hand on the screen and write from any angle. Example 2: iPad Air Not just a thinner display. A better display.
The displays on previous generations of iPad used three separate components. The result? Colors are richer, contrast is greater, and images are sharper and more vivid. Enjoy chopsticks optional. Is your website up? More importantly, are search engines and subscribers receiving your content? If you are a content publisher, you need to know.
Class of 2012
But unless you are actually on the site, how do you know? Start My Free Course Recommended reading on writing good sentences: How to write concise sentences 6 transition tricks for smooth writing How to hook readers with one-sentence cliffhangers. Your write ups are like a cool breeze after a tiring day. So glad I found you. Please suggest me a great blog where I can learn to overcome the typos and mistakes.
I do really thank you for the support to my dreams for writing. You are the best. Very useful. Thanks indeed for your great support and hope to receive more and more from you Henneke. Especially in marketing, how your audience responds to your content all depends on your writing style.
I always recommend trying out different styles and personas, after a period of time you will be able to see what your audience prefers. Thanks so much for your excellent suggestions, Henneke! Coming from an academic background, I was really struggling with the writing aspect. I love your tips. Vary short sentences with long ones. Change the order of words Use euphemisms in the right places.
Hi, another great article. I have a question for you. To briefly introduce what I do, I am interning at a water forum, an organization that connects water-related companies with ministries or foreign companies. They hired me to work on the website since it is very outdated. First, upgrading the content of member companies. Mostly in the field of water resources, wastewater treatment, hydropower equipment…you get the gist. Engineering sites are usually very bland and their content makes you drowse.
Do you think your words of marketing wisdom are applicable in this scenario? Yes, I can imagine the challenge. Try to find some facts on their sites, e. Details like these can help make the profiles less bland and more interesting. Great information! As a writer, this is definitely helpful.
Do you have any suggestions how we can make it short yet direct and filled with emotions? Think about the purpose of each sentences. Not every sentence requires emotion. Some sentences are simple and factual. Emotional sentences will attract more attention when they stand out. When writing a more emotional sentence, think about your favorite reader — what emotion is he feeling about your topic?
How to Write a Hit Song, Fifth Revised and Updated Edition -
Instead of they were bored , you can write they were fidgeting on their seats, glancing at their watches. And it came at just the right time—when I had to write an intro with all the same qualities. Did I know or care about the screen image quality, which was great already? No…but once Apple made me aware, the desire perceived need for the device became even more compelling. And they sure now how to make the mundane sexy! Writing for business is nothing like academic writing. And short sentences are truly the key to keep people engaged and entertained. I especially liked the examples you provided, especially the Apple one.
They do use a lot of broken sentences … but it adds intrigue to their copy and it works. The curry example is awesome. The flow, the pace, the words all adds to the whole experience and imagery. It really helped answer the readers questions as to why they needed to know that information. Great post! I like your concise examples.
How to Write a Hit Song: The Complete Guide to Writing and Marketing Chart-Topping Lyrics & Music
They show a great example of using sensory and powerful words. Have a look at their site and you see what I mean. The manufacturer will determine whether the defect is covered under their warranty; we do not make that determination. Please note: U. Also, if a school, school district, or board of education purchases an instrument and resells it to an individual, the manufacturer considers the warranty to be void. Warranties are extended only to the original purchaser!
All warranties, stated or implied are held with the product manufacturer and they vary from item to item. Consult the documentation that came with your product for details in addition to the information below. See Price In Cart. The interplay between the AAM is Baroque chamber-playing of the very highest order: sincerely conversational, emotive and finely nuanced. Egarr and Crouch are an outstanding continuo team, providing attentive yet uncluttered support to the two upper instruments. On a few occasions the slower music could perhaps have been trusted to play itself with a more literal rhythmical pulse, and sometimes things seem precious if compared to the best alternative recordings, but of course this may also be an unavoidable consequence of listening to an entire collection of works that were never designed by the composer to be sampled together in one long sitting.
Barthold Kuijken, with his eldest brother Wieland and Robert Kohnen, gives graceful and stylish performances. Kuijken is skilful in matters of ornamentation and is often adventurous, though invariably within the bounds of good taste.